I didn't get a chance to tell many people about my trip to Florida for the AUA Trade Show, so Mark thought the blog would be the perfect place. The American Urological Association puts on this Trade Show/Meeting every year in a different part of the US. This year it was in Orlando, Florida. It was Eigen's first time participating in this Show and they started off with a bang! Thier booth came out beautiful and was packed with people from the start to finish of each day (even GE came over to ask how they were getting so many people in their booth)! They made over five hundred contacts during the first few days of the show and potentially sold many units.

 My role was to see how the booth came together, look at their competitor's booths and marketing materials (as well as other businesses in the industry) and participate in a focus group. It was very educational and a bit overwhelming with the amount of information that there is at the show. You definitely need to wear comfortable shoes when you go to one of these shows! Eigen has already reserved thier booth space for next year and we are gong to start thinking about graphics right away.

Jennifer and the other Eigen team members were very happy with their experience at the Show, especially the graphics that Page Design created for them. Thanks to everyone that helped with getting those ready for them! If you want any more info on the show, just come by the East Wing and see me :-) H